News: Balcones Roofing & F-Wave
Updated: 5 days ago
It's no secret.
We love the F-Wave Revia. While our journey with the product has certainly had its ups & downs, we're in it for the long haul. Long-story-short, what we've been able to accomplish with F-Wave is quite remarkable.
As of right now, we're currently on track to become the #1 installer of F-Wave in the entire state of Texas & may very well lead the nation in installs in 2023. We've been experiencing great momentum as of late, installing a F-Wave roof a week for the last four consecutive weeks. We've also got a few installs scheduled in the upcoming weeks.
Leads for the product have increased by 20% this year & homeowners have been more receptive to exploring the product in comparison to Class 4 asphalt shingles. That's great. Closing them has been easier said than done until recently.
While we're experiencing a boom, this has not the case throughout the year or in Austin as a whole. Other roofers struggle with selling the product while others simply don't care to even offer it. This has lead to a few problems.
It's great for us that other roofers can't or don't want to sell it but in the grand scheme of things, we need competition & we need to product to move here in the Austin area in order to keep it stocked here locally. A steep price increase nearly halted F-Wave sales for us in late 2022/early 2023. This increase elevated the price point to less than desirable for most homeowners. Understandable.
The price increase coupled with the lack of interest from typical roofing outfits who have no desire in offering premium impact-resistant products led to Austin losing its only stocking distributor this year. F-Wave just moved too slow. When the product sells at job lot quantities compared to truckload quantities, that also affects pricing & overall lead times.
We recently met with a fellow roofing contractor here in the Austin area who has had some success with F-Wave. 2023 has been slow-going for them. Mainly due to pricing.
F-Wave also just lost their rep who covered the Austin, San Antonio & Houston markets. This is a problem because without representation in the field, less distributors, roofers & homeowners find out about the product. There is NOBODY installing F-Wave in San Antonio or Houston.
The bright side of all of this is that we have a great relationship with F-Wave & remain committed to working through hurdles to make the product more available to those who desire it. We have a few tricks up our sleeve that will drastically lower the price point but will take some time to develop. We're also looking into San Antonio & Houston markets for opportunity with F-Wave.
We have multiple installs now in Leander, Cedar Park, Austin, Pflugerville, Round Rock, Georgetown & have expanded down to San Marcos!
Overall, we're excited to be in the position we're in. Our small outfit is doing big numbers & have perfected this roofing system which far exceeds what other offer. The two brands are becoming synonymous with one another here in Austin. With the F-Wave Revia as our anchor, we've managed to make a name for ourselves in a metro with over 350 roofers.
We will update you on developments regarding distribution & pricing. If we can pull this off, we expect F-Wave sales to triple for us by this time next year. Our goal is to offer F-Wave at a competitive price point that cannot be beat & to establish the product as the go-to in impact-resistant shingles in the Austin market.
As always, thank you for reading. If you have any questions regarding F-Wave or would like an estimate, contact us:
(512) 937-8805
YouTube: https://youtube.com/@BalconesRoofing?si=rv_NfVsTYP8aoz0Z
